Card 01 Front of the file
Tamsvale produces your ads, places them across 7 channels and keeps a record of what each euro brought back, taken from SKAN postbacks and your MMP. One catalogue, for brands in apps, games and ecommerce growing too quickly to keep their records in three places.
Card 02 Creative formats
The specimens below were drawn for this catalogue, with no real brand behind them. They show how each format is built. Finished ads go out in the ratios your placements call for: 9:16, 4:5 and 1:1.
Card 03 AI Creative Factory
We built the AI Creative Factory ourselves and keep it in-house. Every ad moves along it with a record: direction from a strategist, video from the model, finishing from a person. A shooting calendar could not hold this many test entries.
Generated by machine, signed off by a person
Turn to Card 04 to size a batchCard 04 Order card
Move the marker to the number of ads you have in mind. The summary updates as you go, and the button copies the quantity into the request on Card 12.
Order summary
Indicative only, worked out at the starting price of €363 per finished ad.
Add this to my requestCard 05 Playbooks
These are starting points, not case histories. Each rests on the figure that settles whether spend may grow.
Meta, Apple Ads, Moloco
A subscription pays back slowly, so the figure is read at day 30 before budget moves.
Deciding figureD30 ROAS
Compare with your accountMeta, Shopping, TikTok
Every order carries a value on record, so spend answers directly to what it returned.
Deciding figureROAS
Compare with your accountAI creative batches and user acquisition
Creative tires quickly in games, so new batches are planned against an early read at day 7.
Deciding figureD7 ROAS
Compare with your accountSearch and paid social
This one is agreed with you and written on the card before any budget moves.
Deciding figureAgreed on file
Compare with your accountCard 06 Services
Kept together for the CMO or founder who is tired of reconciling three suppliers’ versions of the same month. One set of records, and one party answerable for them.
We run campaigns from start to finish: the plan, the account build, the bids, the budget. Reporting comes from your MMP data, never from a screenshot.
Every batch holds 20 to 80 video ads, each fully finished, from €363 apiece. It goes straight to the buyers working on your account.
Read the factory cardA campaign can only be steered by figures you can rely on. We configure and audit AppsFlyer or Adjust, tie SKAN conversion values to revenue events on iOS, and test incrementality where attribution alone gives no answer.
Card 07 Method
We begin with what you already have: the ad account, the store page, the site. No template comes with us. We note the audiences that convert today, the angles that are used up and the level of bidding in your category.
Each batch runs to 20–80 ads, from €363 per finished ad. That leaves enough variation to learn from, with no favourite asset to protect.
Whoever wrote the creative brief also runs the spend, on all 7 channels. Nothing goes to another department and gets lost on the way.
The return on the last batch settles what goes into the next one. Reviews are held on SKAN and MMP figures, so the following brief rests on evidence and not on anyone’s taste.
Card 08 Supplements
Ads cut for the feed, so the budget buys watching and not a passing thumb.
Placed in the App Store results at the moment someone looks for a product like yours.
Phone-height video for younger viewers, made for that shelf alone.
Visible while buyers are still researching inside ChatGPT, ahead of any search box.
More installs from the visitors you have already paid to bring, sorted out before the next paid click.
Holds on to the users you paid for, so the original spend goes on earning.
When a buyer puts the question to ChatGPT or Perplexity, your name should be in the answer, and that gets measured as any channel does.
Card 09 About Tamsvale
Tamsvale is fully remote and spread across time zones. Its files are kept for brands in apps, games and ecommerce during a period of quick growth.
We open every engagement at the ad, because no budget rescues weak creative. Buying and measuring follow, and those decide the pace and the reach.
Each of us has operated a live channel. There is no go-between: whoever answers your message is whoever changes the bid.
Spend, MMP data, attribution logic and incrementality tests are open to you for each decision. No drawer here is locked.
Our reasoning, test plans and conclusions are written down and shared with you. If something shaped a decision, there is a page for it.
Card 10 Channels and tools
Spend runs on the channels below and is measured in your MMP. We keep no second set of books: what your MMP shows is what we work from.
Card 11 Questions
Eight entries. Open the ones you need.
The people doing the work. There is no account manager relaying messages: whoever replies has operated a channel in production and is the one who changes your campaigns. Spend, attribution and the reason for each decision stay open to you.
Measurement has its own drawer. Your MMP, AppsFlyer or Adjust, is set up and audited until the records hold. On iOS, SKAN conversion values are filed against the events that best foretell revenue. When attribution cannot close a record, an incrementality test does. You read the same dashboards as we do.
It is priced per finished video ad, from €363, and ordered 20 to 80 ads at a time. A batch gives you enough variants to compare, which one carefully guarded ad never could.
Fast-growing apps, games and ecommerce brands, with a product already on the market and a budget behind it. We tend to deal with a CMO, a founder or a head of growth. The work covers marketing for mobile apps, acquiring players for mobile games and optimizing store listings.
Both, by design. Video, UGC and AI ads are made here, 20 to 80 to a batch at from €363 each, and the buyers on your account read the last batch’s return and choose what comes next.
Seven: Meta, Google, Apple Ads, TikTok, Moloco, Snapchat and ChatGPT Ads. The people who write the creative brief also buy the media, so the reasoning stays with the file.
It is our own line for AI production. A strategist files the concept, AI produces the footage, and a person edits, captions and grades every ad before it leaves the drawer. A batch holds 20 to 80 ads, priced from €363 per finished ad.
It runs performance marketing for apps, games and ecommerce. The creative is made in-house, AI-generated video and UGC among it. The media for it is bought on all seven channels, and you get a report on what that spend brought back.
Card 12 Request slip
Tell us which account, which target and what stands in the way. The reply names a first test and its cost, plainly, for the person who answers for the figure.